CalRecycle | Check Your Number

SM Media Alert: March 22, 2012

 

DRIVERS LEARNING TO “CHECK THEIR NUMBER” AND RE-EVALUATE OIL CHANGE HABITS CAN PARK FOR FREE AT SANTA MONICA PIER APRIL 14

Public Education Campaign Helps Motorists Save Money By Learning Recommended Oil Change Interval

WHAT: CalRecycle will host a public education “Check Your Number” campaign event at the Santa Monica Pier near Los Angeles on April 14. Free parking will be available to drivers who agree to check their manufacturer’s recommended oil change interval and display that number on a windshield poster, creating a sea of “Check Your Number” supporters helping to educate their fellow Californians. Additionally, the CalRecycle team will be available to look up the recommended oil change intervals for any Santa Monica Pier visitors that day. Most modern cars have manufacturer recommendations of 5,000 miles, 7,500 miles or even more between oil changes, and don’t need to rely on the outdated 3,000-mile standard. Through this event, CalRecycle will demonstrate to Californians that different vehicles have different oil change needs and that re-evaluating their current oil change habits can help them save money while reducing their impact on the environment. “Check Your Number” parking is available to the first 140 participating drivers.

WHO: CalRecycle, the state’s leading authority on recycling, waste reduction and product reuse.

WHEN: Saturday, April 14
10:00 am – 3:00 pm

WHERE: Santa Monica Pier
200 Santa Monica Pier, Santa Monica
West Parking Lot, behind the Carousel

VISUALS:

  • A sea of 100+ vehicles displaying their various oil change numbers, dramatically illustrating the range of intervals between different models
  • CalRecycle representatives and possibly elected officials helping visitors “check” their number on-site
  • Residents talking about the money they will save now that they realize they do not have to change their oil so often
  • Large posters highlighting the recommended oil change intervals for top models

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CalRecycle is the state’s leading authority on recycling, waste reduction, and product reuse.  CalRecycle plays an important role in the stewardship of California’s vast resources and promotes innovation in technology to encourage economic and environmental sustainability.  For more information, visit www.calrecycle.ca.gov.